Everyone in marketing knows the saying 'content is king', but the question all marketing directors suffer with is where to find the right content that will boost their brand. Finding the right balance of content for users and also fighting the constraints of budgets can be hard for even the most experienced marketing director.
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It is the question as old as... well social media. Should I execute a social media marketing strategy from within my team or should we outsource it to an agency? This is a question that plagues marketing directors all over the world. The answer is never simple, it's never black and white.